Business Marketing and Life Cycle - 1431 Words

Chapter 7, 8, and 9 Questions and Problems Name: Juanita Askew Date Submitted: 10/22/2012 Week Number: Three Chapter/Question: Chapter Seven, Eight, Nine/Questions 1,7,18,2,9,10,1,2,8 1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help†¦show more content†¦5. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. Amazon, Hewlett-Packard, Apple, Nike, and Dunkin Donuts. The products associated with these brand names are: purchase merchandise online, computers, iPod, shoes, and donuts. Strengths: Product development. Doesn t invent the market, but its products set high standard s for the market. Weaknesses: Very proprietary and controlling. Won t open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to it. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple has veto power over Apps sold. Strengths 1. Competitive brand. 2. No tying up to the factories making it a lean organization. 3. Global brand. 4. Manufacture products at lowest possible price. Weaknesses 1. Lack of diversification in products. 2. Lack of retail stores. 6. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carriers? Explain your reasons. Family branding is a marketing strategy that involves selling several related products under one brand name. Yes, I feel that Best Buy should carry its own dealer brand too compete with some of the popular manufacturerShow MoreRelatedThe Relationship between Differentiation and Positioning of Products or Services849 Words   |  3 PagesSimulation The relationship between differentiation and positioning of products or services Product or service differentiation is the state of your business products and service standing out with uniqueness as compared with other competitors on the same market, while product and service positioning is the product delivery to the consumer. 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Critical Evaluation Of The Serious Crime Bill - 1928 Words

Critical Evaluation Introduction. The Serious Crime Bill takes a look at the different ways through which crime can be handled through the police and authorities. The bill looks at sentencing aims that have been created in order to handle crimes as well as help the victims. The main aim of the serious crime bill is to lower the amount of organised and serious crime that affects the UK. The costs of organised crime within the UK are  £24 billion a year which is a massive effect upon the economy and has been causing problems rapidly for the authorities and the government, (Gov.uk, 2014). The bill was created to help keep serious crimes and organised crimes in control and to assist the local community in preventing crimes from breaking out and disrupting the rules of society. The serious crime bill looks at different types of organised crimes that occur within societies and how they can be prevented from changing laws to ensure that crimes are punished accordingly through theories such as utilitarianism or retribution. This essay will be looking at and evaluating two different initiatives that have been provided by the serious crime bill and how changing the initiatives will affect the offenders and the victims and society. â€Å"Clarifying and updating the criminal law on child cruelty†, (Gov.uk, 2014). The first initiative that this essay will be looking at is â€Å"Clarifying and updating the criminal law on child cruelty†. 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The bill was filed by Senator Don Harmon who organized a committee with Barbara Flynn Currie (Democratic Chairperson), Ed Sullivan (Republican Spokesperson), Lou Lang and Frank J. Mautino (Democratic Members) and David R. Leitch (Republican Member). Since 1899 juvenile crime has been on an increase. Then the juvenile court dealt with delinquencyRead MoreEuthanasia Should Be Legalized Out Of Compassion For Those Slowly And Painfully Dying1616 Words   |  7 PagesHowever, when all attempts to win the fight have failed, a human should have the right to relinquish life and rest in peace. To illustrate, all humans have the right to kill themselves anywhere in the English-speaking world. Suicide is not considered a crime as long as oneself does it without assistance from anyone, which usually leads to gruesome scenes left to be found later. This applies to everyone, terminally ill or entirely healthy. 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Autism False Words and False Hope Essay Example For Students

Autism: False Words and False Hope Essay Autism: False Words and False Hope Essay Steven Hajducko Prof. Sims MWF 10:00-11:00 29 November 1995 Autism is a childhood disease where the child is in a private world of their own. A description of an autistic child by her mother is: We start with an imagea tiny, golden child on hands and knees, circling round and round a spot on the floor in mysterious self- absorbed delight. She does not look up, though she is smiling and laughing; she does not call our attention to the mysterious object of her pleasure. She does not see us at all. She and the spot are all there is, and though she is eighteen months old, an age for touching, tasting, pointing, pushing, exploring, she is doing none of these. (Groden 2) This is the most important trait in an autistic child: They dont interact or socialize with other people. Other characteristics in autistic children are language retardation and ritualistic or compulsive behaviors. It used to be thought that children became autistic because of poor parenting and that the only solution was that the parents should be removed from the child (Baron-Cohen 26). Now it is known that autism is caused by biological factors due to: neurological symptoms, mental handicap, genetic causes, infections, and even difficulties in pregnancy. Even though autism is thought of as a disease or disorder, autistic children can demonstrate special skills. These skills are referred to as isolated islets of intelligence (Baron-Cohen 53). Some examples of these are found in an autistic childs ability to draw, play music, or recall a certain date. Nadia, an autistic child, has the ability to draw in an almost photographic way (Baron-Cohen 54). Autistic children can also play instruments, accurately sing songs, recognize structures of music, etc. A problem that arises when autistic children are going through therapy is that they start to lose their remarkable skills. For parents to find out that their child is autistic can be very shocking. They go from having a bouncy, livey baby to a having a total stranger as their child. Many therapies have been devised to help autistic children. Some of these therapies are: behavior therapy, speech and language therapy, holding therapy, music therapy, and the newest one, facilitation therapy. Since most autistic children are different and their behaviors are different, one therapy may be more effective than another one. Facilitation therapy is catching on, but is already becoming a controversy. Although facilitation therapy is one of the most popular used methods in communicating with autistic children, it is being downgraded because of the controversies where the children are being manipulated by the facilitators. A child with autism can be detected by the age of three. If treament is started right away, the child may gain their normal functioning. This is a critical factor in reversing the disorder (McEachin 105). Other elements in autistic therapy that are important factors in helping with the child are observations, establishing relationships, and changing behaviors (Simons 27). Once autistic children have made a relationship, they are brought closer to the outside world. That is why facilitation therapy is so popular. This kind of therapy helps the outside world to communicate with the lost child. The autistic child is supported by a facilitator who holds the arm, the wrist, or the hand. This support helps the child to control his/her movements in order for the child to point to words, pictures, etc. In this way autistic children can express feelings or thoughts that no one thought they had. So why is there controversy over facilitation therapy ? The autistic child is being observed, a relationship is formed between the child and the facilitator, and the gap is being closed. The problem with facilitation therapy is expressed by Dr. Sexual Harassment Essay Green from the New York Times, Facilitated communication seems tantamount to a miracle, but its more like a self-fulfulling prophecy you see what you want to see; (C11). There is always the chance that the child is not the one expressing the thoughts. Scientists in the New York Times ;are likening it to a Ouija board; (C1), because as people subconsciously move the message indicator to get an answer to their question, facilitators can move the autistic childs hand to what they want. Another argument against facilitation therapy was in an article, the Harvard Educational Review, where three concerns were mentioned: 1) facilitated communication manipulated the handicapped, 2) facilitation has never been proven valid, and 3) facilitation contradicts 50 years of research in autism and developmental disabilities (Biklen 110). It seems impossible that an autistic .